Privacy policy

1. Introduction

Blaze and Anna is an online shop run by Gomerchantsolutions Limited, registered in the United Kingdom under company number 17322088. This page explains what we do with personal information when you visit our website or use the services connected to it.

Handling your details responsibly matters to us. By using the site you accept the practices described below.

2. What Information We Hold

Depending on how you interact with us, the information we hold about you may fall into any of these groups:

Who you are and how to reach you — your name, email address, telephone number, billing address and delivery address.
Your orders and payments — what you have bought, the amounts charged and the reference numbers attached to each transaction.
Your account — the credentials you sign in with and the preferences saved against your profile.
Messages to our team — the enquiries you send to customer service, along with any attachments they contain.
Technical details — your IP address, information about the device and browser you are using, and identifiers placed by cookies and similar tracking technology.

3. Where That Information Comes From

From you directly, when you place an order, open an account, sign up for our newsletter or write to our support team.
Automatically, as you browse, through cookies, pixels and comparable tracking tools.
From companies we work with, such as payment processors, delivery carriers, marketing platforms and analytics providers.

4. Why We Use It

To process your order, get it to you, and look after you afterwards.
To take payment and to detect and prevent fraud.
To understand how the site is used so that we can improve it.
To send you offers and marketing messages, where consent is required we ask for it first, and you can opt out whenever you wish.
To meet our legal, accounting and tax obligations.

5. Cookies and Similar Technology

Cookies and comparable tools are used on this site to keep essential functions working, to remember the choices you have made, to measure how pages perform, and to deliver marketing.

Your browser settings let you decide which cookies you are willing to accept, and you can change or clear them at any time.

6. Who We Share It With

Personal information may be passed to:

Shopify, which hosts this store and supports our order management;
the providers who process card and wallet payments;
the warehousing and delivery partners who fulfil and carry your parcel;
analytics and marketing service providers;
legal, accounting and other professional advisers;
a buyer or successor entity, should the business or part of it be merged, sold or otherwise transferred.

We do not sell your personal data to anyone.

7. Transfers Outside the United States

Some of the processing described here takes place outside the United States, including in the United Kingdom and the European Economic Area. Where information travels across borders, appropriate safeguards are put in place so that it stays protected in line with applicable law.

8. How Long We Keep It

Transaction records — retained for 10 years.
Account information — retained for as long as your account stays open.
Support correspondence — retained for 3 years after the matter is closed.
Marketing preferences — retained until you withdraw your consent.

9. Your Rights

Subject to where you live, you may be entitled to:

ask for a copy of the personal information we hold about you;
have inaccurate details corrected, or ask for information to be erased;
limit how we process your information, or object to that processing;
take back a consent you previously gave.

To make a request, write to contact@blazeandanna.com. We may need to verify who you are before we act, and we will reply within a reasonable period.

10. Children

This site is not aimed at children under the age of 13, and we do not knowingly gather their information. If we are told that a child's details have reached us, we delete them.

11. Automated Decisions

We do not make decisions about you by automated means alone where those decisions would have a legal effect on you or otherwise affect you significantly.

12. The Shopify Platform

This store runs on Shopify, which processes data on our behalf as part of providing that platform. Shopify publishes its own privacy policy, which we recommend reading alongside this page.

13. Revisions to This Policy

This policy is reviewed and updated from time to time. Whenever it changes, the revised version is published here with its revision date, and continued use of the site means you accept it.